ClickN KIDS, Inc. Selects Atomic Public Relations as Agency of Record

April 14, 2011 11:00 AM Eastern Daylight Time
 

Atomic to Increase Brand Visibility with Families, Educators and the Business Community

LOS ANGELES--(BUSINESS WIRE)--Atomic Public Relations (www.atomicpr.com) today announced that it has been selected as agency of record for ClickN KIDS, Inc., a leading online children’s software provider, to increase visibility of the company’s renowned phonics and spelling programs and support its efforts to promote literacy and self-confidence in children ages pre-K to 5th grade.

“Atomic’s proven ability to identify and promote its clients’ key differentiators from the competition made the company a natural choice for us.”

Atomic will provide overall strategy and messaging for ClickN KIDS while increasing brand recognition with families, educators and the business community through media relations. Efforts will highlight the benefits of using ClickN KIDS’ science-backed software to augment and improve children’s literacy skills. The team is also working to launch new products that are currently in development.
“We feel a great connection with Atomic, due to its experience with other companies focused on children’s education as well as its modern approach to campaign measurement,” said Armie Carabet, ClickN KIDS CEO. “Atomic’s proven ability to identify and promote its clients’ key differentiators from the competition made the company a natural choice for us.”
Atomic’s unique approach mixes classical PR with social media, video and search engine optimization, enhanced with the sophisticated use of communications analytics for strategy building, creative planning and detailed program measurement, to engage people in real time and in Google time with content and dialog that matters.
“ClickN KIDS is a great match for our team’s interests, and we’re excited to work with a company that is so dedicated to helping kids learn to read with proven results,” said Rachel Rogers, senior vice president and managing director, Atomic Public Relations, Los Angeles. “We find great value in the company’s mission, and playing a role in future generations’ literacy skills is a fantastic opportunity.”
ClickN KIDS, Inc. is the latest in a string of account wins by the agency’s Los Angeles office. Other recent wins include: Pioneer Electronics, Polaroid, and People Media Inc., a leading operator of targeted dating sites owned by IAC’s Match.com. As a result of these wins and others, the agency has continued to rank among the fastest growing in the US, and was recently named Tech PR Agency of the Year by the Holmes Report.
 
About Atomic Public Relations
Atomic Public Relations mixes classical PR with social media, video and search engine optimization, enhanced with the sophisticated use of communications analytics for strategy building, creative planning and detailed program measurement to achieve significant improvements in PR program effectiveness. Many Atomic clients achieve increases of 100% or more across numerous measures of PR program yield compared to pre-Atomic baselines, often on lower budgets than before (http://www.atomicpr.com/results). Atomic PR has powered numerous breakthrough campaigns for progressive technology, consumer and entertainment brands from start ups like Bebo, Mint.com and Smule, to growing mid-stage companies such as LinkedIn, Ingres and LivingSocial, as well as leading publicly traded companies and global brands including Polaroid, Verizon, Intuit, Pioneer Electronics, NETGEAR, ArcSight and others. Atomic has offices in San Francisco, New York, Los Angeles and London, and is closely affiliated with the Huntsworth agency network across the world. More information: http://www.atomicpr.com. 

About ClickN KIDS
ClickN KIDS (www.ClickNKids.com) is an established and nationally recognized company specializing in the delivery of state-of-the-art, educator-approved interactive phonics and spelling programs. A leader in digital online learning all of its educational programs are based upon scientific research that meet or exceed all state and federal standards, including all No Child Left Behind guidelines. ClickN KIDS programs are being used successfully in thousands of schools in all 50 states and by international students in more than 100 countries.
For more information visit us on Facebook, Twitter, YouTube and check out our blog at http://clicknkids.blogspot.com.

Contacts

Atomic PR
Katie Gerber, 323-648-5427
katie.gerber@atomicpr.com